Strengthening GTM Leadership During a Critical Funding Round

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    2

    Strategic GTM roles filled (Sr. Product Marketing Manager, Sales Manager)

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    100%

    Fill rate on all assigned searches

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    Completed both hires within six weeks during funding round

Overview

Plivo is a leading Communications Platform as a Service (CPaaS) provider offering voice, SMS/MMS APIs, and AI Agent capabilities. Founded in 2011 and backed by investors like Andreessen Horowitz and Battery Ventures, Plivo boasts connectivity in 190+ countries and direct relationships with over 1,600 carrier networks. Recognized on the Inc. 5000 list, Plivo has achieved profitability and sustainable growth, making it a trusted partner for businesses building global communications solutions.

The Project: While in the middle of a strategic funding round, Plivo partnered with Buckhead Recruiting to hire two critical GTM roles—a Senior Product Marketing Manager and a Sales Manager—to strengthen its go-to-market strategy and accelerate revenue growth during a pivotal phase.

  • Industry

    Cloud Communications / CPaaS

  • The Challenge

    Scale GTM leadership and sales capabilities during a funding round to support global expansion and new AI-driven offerings.

  • The Solution

    Source and place a Senior Product Marketing Manager and Sales Manager with proven experience in SaaS and communications technology.

  • The Challenge:
    Hiring During a Funding Round

    Plivo needed to strengthen its marketing and sales leadership while navigating a critical funding round. The challenge was finding professionals with deep expertise in SaaS, communications technology, and the ability to thrive in a fast-paced, developer-focused environment.

    • High Stakes: These roles were critical for driving product adoption and revenue growth during a high-visibility phase.
    • Profile Complexity: Candidates needed strong technical marketing skills, global sales experience, and alignment with Plivo’s culture of innovation.
  • The Solution:
    Targeted Search for GTM Leaders

    Buckhead Recruiting deployed a focused search strategy to identify top-tier marketing and sales professionals.

    Strategic Approach:

    • Activated our network of GTM talent in SaaS and CPaaS sectors.
    • Prioritized candidates with proven success in product marketing and enterprise sales.
    • Delivered a curated slate of high-caliber professionals aligned with Plivo’s growth objectives.

The Results: A Stronger GTM Foundation

Within six weeks, Buckhead Recruiting successfully placed both roles, enabling Plivo to enhance product positioning and accelerate global sales initiatives during a critical funding phase.

Impact:

  • Improved go-to-market strategy for AI-driven offerings.
  • Strengthened sales execution and revenue pipeline.
  • Positioned Plivo for continued global growth and investor confidence.
Services Provided

  • Woman with long hair showcases a skincare product at an outdoor event on a sunny day.
    Product Marketing Recruiting

  • Two businessmen having a lively discussion in a modern office setting, pointing at a laptop screen.
    Sales Recruiting

  • A team of professionals engage in a business meeting in a sleek, modern office setting.
    Go-To-Market Talent Strategy

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