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2X Pipeline Growth & Series A Secured: The Oktopost GTM Transformation with Buckhead Recruiting Company

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    2x

    Increase in sales-qualified pipeline within six months.

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    13

    Qualified Account Executives hired across the US & UK.

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    90%

    Of placed hires met or exceeded sales quota in their first two quarters.

Overview

Oktopost, a B2B social media marketing platform, had successfully raised a seed round but was struggling to hit the revenue targets needed for its next stage of growth. With an insufficient go-to-market strategy and a lack of manpower, their Series A funding was at risk. Buckhead Recruiting was engaged to build a world-class, international sales team capable of driving the necessary ARR growth.

  • Industry

    B2B Social Media Marketing

  • The Challenge

    Failing to meet ARR targets and build a scalable sales model was jeopardizing the company's ability to raise Series A funding.

  • The Solution

    Build foundational sales teams from the ground up in both the US and UK, hiring 13 elite Account Executives with a playbook-building mindset.

  • The Challenge:
    Bridging the Gap to Series A

    While Oktopost had a strong product, they faced several internal roadblocks that stalled their growth in a competitive market.

    • Insufficient GTM Strategy: Their existing go-to-market plan was not structured to meet the Annual Recurring Revenue (ARR) targets set by their board.
    • Lack of Manpower: The team was stretched thin, trying to balance day-to-day selling with crucial recruiting and product development efforts.
    • Urgent International Need: To scale effectively, they needed to establish a strong sales presence in both the United States and the United Kingdom simultaneously.
  • The Solution:
    A Multi-Faceted International Talent Build-Out

    Buckhead Recruiting stepped in to execute a comprehensive, international hiring strategy with four clear objectives:

    1. US Team Expansion: Source and place 8 qualified Account Executives in the US.
    2. UK Team Foundation: Establish a solid founding sales team of 5 Account Executives in the UK.
    3. Targeted Skillset: Specifically recruit candidates with proven experience building a sales playbook from the ground up.
    4. Increased Efficiency: Reduce the time-to-hire and onboard new sales representatives to accelerate revenue generation.

Our Approach:
A High-Touch, Full-Service Partnership

Buckhead Recruiting collaborated directly with Oktopost's leadership to define the ideal AE profile. We then took ownership of the entire hiring process, allowing the Oktopost team to focus on their business.

  • Leveraging Elite Networks: We tapped into our extensive networks of high-performing SaaS go-to-market talent in both the UK and the US.
  • Rigorous Vetting: Each candidate was thoroughly assessed by our team, ensuring that only the most qualified individuals were presented for final interviews.
  • Streamlined Process: This efficient, hands-on approach allowed Oktopost to make critical decisions quickly and confidently, without the burden of day-to-day recruiting tasks.

The Results: A World-Class Sales Engine and Secured Funding

The partnership delivered a transformative impact on Oktopost's revenue engine, directly contributing to their successful Series A fundraise.

  • Global Team Built: Buckhead Recruiting successfully hired and onboarded 13 qualified Account Executives across Oktopost's US and UK markets.
  • Rapid Quota Attainment: An incredible 90% of the newly placed hires met or exceeded their sales quota within their first two quarters.
  • Explosive Pipeline Growth: The new teams contributed to a 2X increase in sales-qualified pipeline within just six months.
  • Faster Revenue Impact: The streamlined process reduced new hire ramp-up time to productivity by 30%, allowing the new AEs to make a faster impact on ARR.
Services Provided

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    International Account Executive Recruitment (US & UK)

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    Foundational Sales Team Building

  • A strategic arrangement of colorful pawns connected on a game board, symbolizing networking and teamwork.
    Go-To-Market Talent Strategy

Ready to get started with Buckhead Recruiting?

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