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Powering 10X Growth: How Buckhead Recruiting Company Solved Keeper.app's Hiring Bottleneck

  • growth.png
    $240,000+

    In new ARR closed by the new AEs in their first quarter.

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    150+

    New qualified sales meetings were booked by the new SDR team in their first quarter.

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    7

    Strategic hires were onboarded across sales and marketing in one quarter.

Overview

After reaching an impressive $8M in Annual Recurring Revenue (ARR), Keeper.app, a leading bookkeeping practice management tool, was tasked by its board with a new, ambitious goal: 10X the business. However, their internal hiring process couldn't keep up, creating a critical bottleneck that put their growth mandate in jeopardy.

  • Industry

    Accounting Tech / SaaS

  • The Challenge

    An inefficient internal hiring process was consuming valuable management time and preventing the company from adding the talent needed to achieve its 10X growth goal.

  • The Solution

    Conduct a multi-role hiring sprint to strategically place four SDRs, two AEs, and the company's first-ever marketing hire within a single quarter.

  • The Challenge:
    When Internal Hiring Can't Keep Up with Growth

    Keeper.app's rapid success brought higher expectations. While the team was ready for the challenge, their internal processes were not.

    • Managerial Bottleneck: Sales managers were spending too much time screening resumes and conducting interviews, taking them away from coaching their teams and driving performance.
    • Loss of Revenue: The delay in filling critical sales roles directly translated to lost revenue opportunities, threatening the board's 10X mandate.
    • A Strategic Gap: The company lacked a dedicated marketing leader to develop a strategy that would support its next high-growth stage.
  • The Solution:
    A Targeted, Full-Service Talent Infusion

    Buckhead Recruiting stepped in to function as Keeper.app's dedicated hiring arm, tasked with three key objectives:

    1. Expand the Pipeline Engine: Hire four high-potential SDRs to scale outbound efforts.
    2. Increase Closing Power: Hire two high-performing Account Executives to improve deal velocity.
    3. Build the Marketing Foundation: Source and place the company’s first-ever marketing hire, a growth lead with a proven track record.

Our Approach:
Becoming a True Recruiting Partner

We worked closely with Keeper's managers to understand the DNA of their top performers, ensuring a perfect fit for both culture and skill.

  • Specialized Sourcing: We engaged our specialized sourcing team to identify and engage high-quality, passive candidates that internal efforts could not reach.
  • Minimizing Managerial Load: Buckhead Recruiting handled the entire hiring process—from sourcing to screening to initial interviews—only involving Keeper's leadership for the most critical decisions. This gave managers their time back without sacrificing hiring quality.
  • Dedicated Executive Search: A separate, focused search was conducted to find a marketing leader with the specific growth-stage experience Keeper.app required.

The Results: Immediate Impact and a Supercharged Revenue Engine

Buckhead Recruiting successfully placed all seven strategic hires within a single quarter, immediately validating the scale of Keeper's GTM model and positioning them to hit their growth targets.

  • Immediate Sales Impact: The new AE team closed over $240,000 in new ARR, and the expanded SDR team booked over 150 new qualified sales meetings—all within their first quarter.
  • Freed-Up Leadership: SDR and Sales Managers were able to shift their focus entirely back to coaching, training, and improving their teams' performance.
  • Positioned for 10X Growth: The new hires supercharged Keeper's revenue engine and provided the foundational marketing leadership needed for the next phase of scale.
Services Provided

  • Confident woman working at desk in modern office with computer and paperwork.
    SDR & Account Executive Recruitment

  • Crop unrecognizable coworkers in formal wear standing at table with laptop and documents while greeting each other before meeting
    Executive Search (Marketing Leadership)

  • A strategic arrangement of colorful pawns connected on a game board, symbolizing networking and teamwork.
    GTM Talent Strategy

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