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$750K Pipeline & 85% Occupancy: Building Serendipity Labs' Sales Engine From the Ground Up with Buckhead Recruiting Company

  • sales-pipeline.png
    $750K

    In new sales pipeline generated.

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    85%

    Occupancy achieved in private offices & meeting rooms.

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    $250K

    In closed new business within the first two quarters.

Overview

Serendipity Labs, a flexible workplace solutions provider, offers office environments to companies of all sizes. Founded in 2011, the company expanded across the United States and into the UK. However, as Serendipity Labs grew, it faced a critical challenge: it lacked a complete sales engine and the internal leadership to drive revenue. With office spaces sitting empty and revenue being lost daily, they engaged Buckhead Recruiting to build a high-performing sales team from scratch.

  • Industry

    Flexible Workplace Solutions

  • The Challenge

    Lacking a sales engine and internal leadership led to empty office spaces and lost revenue. The company did not have the time needed to seek out employees on its own.

  • The Solution

    Build a foundational sales team from the ground up, hiring five Account Executives and one Sales Manager, and establish a long-term contract-to-hire framework.

  • The Challenge:
    Building a Revenue Engine Under Pressure

    While Serendipity Labs was successfully expanding its physical locations, it had not developed a stable internal ecosystem to support its growth. This created several urgent problems:

    • Incomplete Sales Engine: The company lacked a structured sales team to fill its available office spaces.
    • Leadership Vacuum: While there were some employees, there was no manager in place to lead them to success.
    • Daily Revenue Loss: Every day an office sat empty, revenue was lost. Serendipity Labs could not afford to spend the time required to find and hire the necessary employees to solve this.
  • The Solution:
    Building a High-Impact Sales Team from Scratch

    Buckhead Recruiting was tasked with building a complete, revenue-generating sales team from the ground up. The objectives were clear:

    • Establish a Founding Team: Source and place high-potential account executives who could manage a full sales cycle.
    • Secure Leadership: Recruit, vet, and place a "player-coach" sales manager capable of effectively leading the new team.
    • Create a Scalable Framework: Establish a contract-to-hire framework that the new team could use for long-term hiring as the company expanded.

Our Approach:
A Synergistic, Full-Service Partnership

Buckhead Recruiting launched a comprehensive, full-cycle hiring and onboarding process.

  • Parallel-Tracked Search: We ran a simultaneous search for both the account executives and the sales manager. This created a unique synergy, allowing the final managerial candidate to interview their own prospective team members.
  • Blueprint for Success: During the search, we created a solid blueprint for a rounding team built on shared values of resilience and coachability.
  • Seamless Integration: Buckhead Recruiting handled every aspect of the hiring and onboarding cycle, which allowed all new employees to be integrated seamlessly into Serendipity Labs, ensuring they could be effective from day one.

The Results: Immediate Revenue Impact and Long-Term Growth

The new team established by Buckhead Recruiting delivered a transformative impact on Serendipity Labs' revenue and occupancy rates.

  • Rapid Revenue Generation: The team generated over $250,000 in closed new business within the first two quarters alone.
  • Explosive Pipeline Growth: A new sales pipeline of $750,000 was generated, and the company achieved over 85% occupancy in its private offices and meeting rooms.
  • Foundational Team Built: Buckhead Recruiting successfully hired and onboarded five new account executives and one new sales manager.
  • Successful Hiring Framework: The engagement resulted in a 100% successful conversion rate from contract to full-time employment, validating the new hiring framework.
Services Provided

  • Confident woman working at desk in modern office with computer and paperwork.
    Account Executive & Sales Manager

  • A diverse group of professionals joins hands in a team-building exercise indoors.
    Foundational Sales Team Building

  • Top view of employment agreement contract with pens and seasonal hire note on wooden desk.
    Contract-to-Hire Framework Development
  • Colleagues in an office celebrating a successful negotiation with a handshake.
    Full-Cycle Hiring & Onboarding

Ready to get started with Buckhead Recruiting?

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